Attract High-Value Patients With Instagram Ads
Visually-led Instagram ad campaigns built for dental practices — attract cosmetic and high-value patients who are ready to book.
Why Most Dentists Struggle With Instagram Advertising
- Low-quality imagery or stock photos fail to build trust on a visual platform.
- Posting organically is not the same as running a paid growth strategy that drives bookings.
- Wrong targeting — your ads reach people outside your catchment area.
- No follow-up system to convert ad clicks into booked appointments.
Our Instagram Ads Process
- Visual Creative Audit — Assess existing imagery and identify what resonates with cosmetic patients.
- Audience & Placement Strategy — Stories, Reels, and feed placements targeting ideal patient demographics.
- Content Creation & Design — Scroll-stopping visuals showcasing real patient transformations.
- Campaign Build & Tracking — Full Meta integration with CRM-connected lead tracking.
- Optimisation & Scaling — Data-driven adjustments to maximise return on ad spend.
- Monthly Strategy Reviews — Performance analysis with clear next steps.
What You Get
- Instagram-First Ad Campaign Management
- Stories, Reels & Feed Ad Strategy
- Custom Creative Design & Copywriting
- Before/After & Testimonial Ad Formats
- Audience Building & Retargeting
- CRM & Booking Integration
- Monthly Performance Reporting
FAQ
Is Instagram better than Facebook for dentists?
Instagram excels for cosmetic and aesthetic services. Most campaigns run across both platforms via Meta Ads Manager for maximum reach.
Can I use before/after photos in dental ads?
Yes, with proper compliance. We ensure all creative follows healthcare advertising guidelines.
What's a typical cost-per-lead on Instagram?
Our dental clients average 35% lower cost-per-lead on Instagram compared to Facebook for cosmetic services.